Luura Cliff - New Hotel in Paros, Greece

A Cliffside Haven on the Island of Paros

On the tranquil western coast of Paros, overlooking the serene bay of Agia Irini, Luura Paros Cliff occupies a breathtaking position where land and sea meet in cinematic fashion. From this elevated vantage point, the hotel gazes out across the deep blue Aegean toward the neighboring island of Antiparos, offering what may be some of the most spectacular sunsets in the Cyclades. The setting feels both secluded and effortlessly accessible. Just fifteen minutes from Paros Airport and a short drive from the island’s charming capital, Parikia, the property balances exclusivity with proximity to the island’s vibrant life. Here, the atmosphere is distinctly Cycladic: windswept cliffs, crystalline waters, and the quiet rhythm of Mediterranean island life. Guests wake to the soft glow of morning light on the sea and end their evenings watching the horizon melt into shades of amber and lavender.

A New Hospitality Vision by the Khoury Family

Luura Paros Cliff marks the debut of Luura, a new family-owned hospitality brand created by Vivium, the investment office founded by entrepreneur Elie Khouri. Conceived as a multi-generational project, Luura aims to redefine contemporary luxury through a deeper connection to culture, craft, and place. The brand was developed under the creative direction of Sophie Khoury, who envisioned a collection of hotels that feel more like living cultural spaces than traditional resorts. Each property is imagined as a curated environment where design, art, and local traditions intertwine to create a meaningful travel experience. Opening in 2026 as the brand’s flagship property, Luura Paros Cliff also represents the arrival of Ennismore’s Morgans Originals collection in Greece — a portfolio known for distinctive, character-driven hotels around the world. At its core, the concept is simple yet compelling: a sanctuary where travellers are invited not merely to stay, but to immerse themselves in the cultural and natural energy of the island.

Cycladic Architecture Reimagined

The architecture of Luura Paros Cliff pays homage to the timeless beauty of Cycladic design while embracing a contemporary sensibility. The project was designed by the award-winning Greek studio Elastic Architects, with interiors imagined by the renowned design firm Lambs and Lions. Rather than a single monolithic building, the hotel unfolds like a miniature whitewashed village cascading down the hillside. Cubic volumes — a signature of Cycladic architecture — are arranged in a harmonious constellation of terraces, courtyards, and pathways. The aesthetic is deliberately minimal yet deeply tactile. Natural stone, textured plaster, and warm wood accents soften the crisp white structures, creating spaces that feel both elegant and grounded. Large openings frame uninterrupted sea views, while shaded pergolas and breezy terraces blur the boundary between indoors and outdoors. Art also plays a central role in the design narrative. Works by international and local artists — including pieces from the Khoury family’s personal collection — are woven throughout the property, transforming the hotel into a living gallery that celebrates creativity and place.

Suites Designed for Privacy and Sea Views

Luura Paros Cliff is an adults-only, all-suite retreat featuring 39 elegantly designed accommodations, each oriented toward the sea. Every suite offers expansive private outdoor spaces — terraces or gardens — allowing guests to fully embrace the Mediterranean lifestyle. Many also feature private pools, turning each room into a secluded sanctuary suspended between sky and sea. Inside, the interiors echo the hotel’s architectural philosophy. Soft neutral palettes of ivory, sand, and pale stone create a calming atmosphere, while handcrafted elements reference the island’s artisanal heritage. Natural materials such as marble, linen, and raw wood bring warmth and authenticity to the minimalist aesthetic. Bathrooms feel almost spa-like, with generous layouts, sculptural stone basins, and large walk-in showers that emphasize natural light and simplicity. The result is an atmosphere that feels effortlessly luxurious — serene, understated, and deeply connected to the surrounding landscape.

A Culinary Journey Between the Mediterranean and Japan

Dining at Luura Paros Cliff promises to be as memorable as the views. The hotel introduces two internationally acclaimed culinary concepts, creating an unexpected yet compelling gastronomic destination on the island. The first is Mimi Kakushi, an award-winning restaurant and bar celebrated among the World’s 50 Best Bars. Inspired by the vibrant culture of 1920s Osaka, the concept blends Japanese culinary artistry with Western influences, offering refined dishes, inventive cocktails, and an atmosphere that evokes the glamour of another era. Complementing this is La Cantine du Faubourg, the iconic Parisian dining concept known for its dynamic blend of gastronomy, music, and art. Here, Mediterranean flavors meet the relaxed energy of the Greek islands, creating a stylish all-day dining experience that transitions seamlessly from leisurely lunches to lively evening gatherings. Together, these restaurants promise a vibrant culinary identity that reflects Luura’s philosophy: travel as a celebration of culture, creativity, and connection.

Wellness Inspired by the Mediterranean Way of Life

Wellbeing is woven into every aspect of the Luura experience, guided by a philosophy rooted in the Mediterranean art of living. The hotel’s wellness space offers a sanctuary for restoration, combining treatments, movement practices, and quiet contemplation. Guests can begin the day with sunrise yoga overlooking the sea, unwind with restorative therapies inspired by the island’s healing traditions, or simply linger by the main pool as the Aegean breeze drifts through the olive trees. Beyond the spa, Luura curates immersive experiences that connect visitors with the cultural and natural richness of Paros. From marble-carving workshops and caper harvesting on local farms to sailing trips, diving excursions, and windsurfing adventures, each activity invites guests to explore the island through its landscapes and traditions. The hotel also features elegant event spaces and even a private chapel, making it an evocative setting for intimate celebrations and destination weddings.

A New Icon of Cycladic Luxury

With its sculptural architecture, cultural storytelling, and extraordinary cliffside setting, Luura Paros Cliff feels poised to become one of the most captivating new luxury hotels in the Cyclades. More than just a place to stay, it is a destination designed to slow time, awaken curiosity, and celebrate the elemental beauty of the Greek islands.

We love Luura Paros Cliff for:

– Opening in 2026 as the debut property of the new Luura luxury hotel brand
– 39 adults-only suites, many featuring private pools and sea-view terraces
– Cliffside location in Agia Irini, overlooking the Aegean Sea and Antiparos
– Architecture by Elastic Architects with interiors by Lambs and Lions
– Two iconic restaurants: Mimi Kakushi and La Cantine du Faubourg
– A wellness philosophy inspired by the Mediterranean lifestyle, with curated cultural and outdoor experiences