Le 3 par Champagne Thiénot - New Hotel in Reims, France

A Discreet Address in Reims

Hidden along a quiet pedestrian street just steps from the iconic Notre-Dame de Reims Cathedral, the hotel occupies a privileged position in the historic center. Here, the rhythm of the city unfolds between Gothic architecture, lively squares, and legendary champagne houses. This central location allows guests to explore Reims effortlessly, before retreating into a space defined by calm, intimacy, and refined elegance.

A New Landmark of Experiential Oenotourism

More than a hotel, Le 3 is conceived as a 5,000 sqm immersive destination dedicated to champagne culture. Imagined by Champagne Thiénot, the project blends hospitality with education and emotion. Interactive exhibitions, sensory installations, and even an aromatic garden guide visitors through the terroirs, grape varieties, and craftsmanship behind each cuvée. The experience extends underground, where historic cellars and a contemporary vinothèque reveal the house’s heritage, transforming each stay into a journey through time, taste, and savoir-faire.

A Living Dialogue Between Past and Present

Housed in a historic townhouse entirely reimagined, the project is designed by Loïc Thiénot, with a vision that merges classical architecture and contemporary lines. Noble materials, soft lighting, and clean volumes create a serene and luminous atmosphere, while the structure itself integrates modern winemaking facilities, educational spaces, and preserved cellar elements. This is not simply a renovation, but a transformation — where architecture becomes a medium for storytelling, bridging heritage with innovation.

Intimate Luxury in the Heart of Champagne

With just 13 keys — including 12 rooms and one suite, the hotel embraces a deliberately intimate scale. Each room opens onto a peaceful cloister garden or inner courtyard, creating a sense of retreat rarely found in the city center. Interiors are defined by soft tones, natural light, and carefully selected materials, offering a refined yet understated elegance. The suite, complete with a private terrace of up to 40 sqm, elevates the experience with panoramic views and generous volumes, embodying a residential approach to luxury.

Dining & Champagne Experience: A Lifestyle, Not a Ritual

While the hotel itself focuses on a refined breakfast experience, the broader Le 3 concept invites guests into a world where champagne becomes a daily ritual. A panoramic bar on the top floor offers sweeping views over Reims, creating an elegant setting to discover the house’s cuvées. Tastings, workshops, and curated experiences redefine traditional hospitality, transforming each moment into an exploration of flavor, texture, and aroma — a true immersion into the art of living “à la champenoise.”

A Quiet Sanctuary Beneath the Surface

Extending the sensory journey, the hotel features a boutique spa of approximately 80 sqm, bathed in natural light. Guests can unwind in a hammam, sauna, Scandinavian bath, and sensory showers, while hydro-massage loungers complete the experience. This intimate wellness space offers a moment of stillness — a gentle contrast to the vibrant, immersive experiences above.

Champagne as an Art of Living

Le 3 par Champagne Thiénot is not simply a boutique hotel — it is a destination in its own right, where architecture, culture, and gastronomy converge. Intimate, immersive, and deeply rooted in place, it redefines the experience of Reims, inviting guests to not only taste champagne, but to truly live it.

We love Le 3 par Champagne Thiénot for:

– Opening in 2026, redefining luxury oenotourism in Reims
– Just 13 keys (12 rooms and 1 suite) for a highly intimate experience
– A 5,000 sqm immersive champagne journey with cellars and sensory installations
– A historic townhouse reimagined by Loïc Thiénot
– A panoramic champagne bar overlooking the city
– A boutique spa with hammam, sauna, and hydrotherapy