NUMAJ, Autograph Collection - New Hotel in AlUla, Saudi Arabia

A Spectacular Setting Among AlUla’s Ancient Desert Landscapes

Nestled within the breathtaking AlUla region in northwestern Saudi Arabia, NUMAJ enjoys an exceptional location surrounded by towering sandstone cliffs, lush palm groves and vast desert valleys sculpted over millions of years. One of the world’s oldest continuously inhabited cultural landscapes, AlUla has rapidly emerged as one of the Middle East’s most exciting luxury travel destinations, celebrated for its archaeological treasures, dramatic scenery and ambitious cultural renaissance. Guests will be moments from iconic sites including Hegra, Saudi Arabia’s first UNESCO World Heritage Site, as well as the striking Maraya concert hall, Elephant Rock and the region’s expanding collection of art installations, galleries and desert experiences. Here, every sunrise illuminates ancient rock formations while every evening reveals spectacular stargazing beneath crystal-clear desert skies.

A New Lifestyle Destination for AlUla

Scheduled to open in 2027, NUMAJ, Autograph Collection marks another significant milestone in AlUla’s transformation into a global luxury tourism destination. Developed as part of Saudi Arabia’s Vision 2030 initiative, the hotel joins Marriott International’s prestigious Autograph Collection, a portfolio renowned for its distinctive independent hotels defined by character and local identity. Designed to celebrate the spirit of AlUla rather than simply occupy it, NUMAJ embraces the destination’s extraordinary natural heritage, offering travelers an immersive gateway into the region’s culture, history and evolving creative scene. The project reflects a broader ambition to establish AlUla among the world’s most desirable luxury destinations while preserving its remarkable archaeological and environmental legacy.

Architecture Inspired by the Desert

NUMAJ has been conceived as a seamless extension of its spectacular surroundings, with architecture that responds to the colors, textures and geological formations of the AlUla desert. Contemporary volumes, natural stone, earthy materials and expansive glazing create a dialogue between modern design and the timeless beauty of the landscape. Generous outdoor terraces, shaded courtyards and panoramic openings blur the boundaries between interior and exterior spaces, allowing the desert itself to become part of the guest experience. Throughout the hotel, refined craftsmanship, minimalist interiors and warm natural palettes evoke the surrounding sandstone cliffs while creating an atmosphere of understated sophistication.

250 Elegant Rooms and Suites

NUMAJ, Autograph Collection will feature 250 guestrooms and suites, thoughtfully designed to provide a peaceful retreat immersed in the desert landscape. Spacious accommodations combine contemporary comfort with subtle references to the region’s cultural heritage through natural materials, handcrafted details and warm neutral tones inspired by the surrounding environment. Floor-to-ceiling windows frame spectacular desert views, while luxurious bathrooms, bespoke furnishings and carefully curated design elements create a refined residential atmosphere. Every room has been conceived to maximize light, privacy and a deep connection with AlUla’s extraordinary natural scenery.

Dining Inspired by Local and International Flavors

The hotel will introduce a collection of restaurants and lounges celebrating both Saudi culinary traditions and contemporary international gastronomy. Menus will showcase regional ingredients alongside globally inspired cuisine, creating dining experiences that reflect AlUla’s growing status as an international destination. Elegant indoor dining rooms, relaxed outdoor terraces and sophisticated social spaces will invite guests to experience the region’s hospitality from sunrise breakfasts overlooking the desert to memorable dinners beneath the stars.

Wellness Rooted in Nature

Wellbeing will be central to the NUMAJ experience through a luxurious spa designed as a sanctuary of relaxation inspired by the serenity of the surrounding desert. Signature treatments, wellness rituals and restorative therapies will encourage guests to reconnect with both body and mind in an atmosphere of complete tranquility. The resort will also feature indoor and outdoor swimming pools, modern fitness facilities and curated wellness experiences that embrace the peaceful rhythm of AlUla’s unique natural environment.

A New Landmark for Luxury Travel in Saudi Arabia

Blending contemporary architecture, immersive hospitality and one of the world’s most extraordinary desert settings, NUMAJ, Autograph Collection is set to become one of Saudi Arabia’s most anticipated luxury openings. Offering an elegant gateway to AlUla’s ancient wonders, the hotel promises a destination where culture, nature and design come together in perfect harmony.

We love NUMAJ, Autograph Collection for:

– Opening in 2027 as a new Autograph Collection hotel in AlUla
– 250 contemporary guestrooms and suites inspired by the surrounding desert
– Architecture blending seamlessly with AlUla’s spectacular sandstone landscape
– Restaurants celebrating Saudi flavors and international cuisine
– Luxury spa, indoor and outdoor pools, and wellness experiences
– Prime location near Hegra, Maraya and AlUla’s iconic desert landmarks