Brach Roma - New Hotel in Italy

A Prime Address Steps from Piazza del Popolo

Located at Via Luisa Di Savoia 14 in the elegant Parioli-Flaminio edge of central Rome, Brach Roma arrives in a coveted pocket of the city just moments from the Tiber River and only a four-minute walk from Piazza del Popolo. Villa Borghese is six minutes away on foot, while the boutiques and cinematic beauty of Spanish Steps can be reached in around fifteen minutes. This is Rome at its most desirable: leafy, cultured, connected, and close enough to history while removed from tourist noise.

The Third Chapter of the Brach Story

With Rome, Brach signs its third international address after Paris and Madrid, further establishing a brand identity rooted in lively, culture-driven hospitality. Developed by Zaka Investments for Evok Collection, with strategic backing from Famille C Participations linked to the Clarins Group family, the project reflects serious pedigree. Housed within a former school transformed into a five-star hotel, the 5,000-square-meter property is conceived less as a traditional hotel and more as a social address where travelers and Romans naturally intersect.

Philippe Starck Reimagines Roman Energy

As with Brach Paris and Madrid, Philippe Starck leads the artistic direction. His language for Brach is one of tactile luxury, emotional design, and lived-in elegance rather than polished formality. At Brach Roma, expect bold textures, playful sophistication, cinematic lighting, and spaces that feel layered rather than staged. Starck’s talent lies in creating places with personality, and here that personality is expected to be intensely Roman: sensual, expressive, and impossible to ignore.

Sixty Rooms and Suites with Terraces

The hotel will feature 60 rooms and suites, including three signature suites, with sizes ranging from approximately 25 to 111 square meters. Many accommodations will include terraces, offering the rare pleasure of private outdoor space in central Rome. Two connecting rooms per floor enhance the appeal for families or groups traveling together. Interiors are expected to continue the Brach aesthetic: richly textured materials, warm tones, custom furnishings, and a residential mood that balances comfort with visual drama.

Brach Le Restaurant and Italian Evenings

Dining will center around Brach Le Restaurant, accompanied by an Italian bar and an inviting patio designed for long lunches and aperitivo hours that slip into night. If previous Brach openings are any indication, the culinary atmosphere will be as important as the cuisine itself. Expect a stylish crowd, generous service, polished cocktails, and a social energy that makes guests linger. Above it all, the rooftop promises one of the city’s future sought-after vantage points for sunset drinks and warm Roman nights.

La Capsule Wellness and a Serious Sports Club

Brach Roma’s wellness offering is unusually ambitious for a city hotel. The Sport & Wellness Club will include treatment rooms, sauna, hammam, sensory isolation flotation, an ice bath, infrared experiences, and a lap pool planned at 25 meters according to the press release. This makes the property as compelling for residents and members as for travelers. Wellness here is not decorative but integral, designed for movement, recovery, and ritual in equal measure.

Rome, Reframed Through Brach

Brach Roma is poised to become one of the city’s most talked-about openings of 2027. With Starck’s unmistakable touch, a privileged location near Piazza del Popolo, and the brand’s instinct for atmosphere, it promises more than accommodation. It offers a new Roman scene.

We love Brach Roma for:

– Opening in March 2027
– 60 rooms and suites including 3 signature suites with terraces
– Design direction by Philippe Starck
– Four minutes from Piazza del Popolo
– Brach restaurant, Italian cocktail bar, patio and rooftop
– La Capsule spa and Sport Club with pool, flotation and ice bath