Hôtel Blanca, Orso Hotels - New Hotel in Paris, France

A Parisian Hideaway Between Pereire and Batignolles

Set along Boulevard Pereire, directly opposite the Promenade Pereire, Hôtel Blanca occupies a particularly appealing corner of the 17th arrondissement. Just a few minutes on foot from Batignolles, the hotel places guests close to one of Paris’s most desirable residential neighborhoods, where independent cafés, organic markets, leafy parks and everyday Parisian life create a distinctly local atmosphere. This is Paris away from the grand tourist avenues, a part of the city where mornings begin slowly over coffee and afternoons unfold between market stalls, neighborhood restaurants and green spaces. The nearby Coulée Verte adds another layer of calm, while the hotel itself faces the open promenade, bringing a welcome sense of space and light to its urban setting. Blanca feels less like a conventional city hotel and more like a discreet pied à terre from which to experience Paris at street level.

From Hôtel Gaston to Blanca

Hôtel Blanca is the new identity of the former Hôtel Gaston, reimagined as part of the Orso Hotels collection. The transformation introduces a softer, more contemporary personality while retaining the intimate scale and neighborhood spirit that define the address. Orso’s approach is centered around creating hotels with strong individual identities, designed to feel connected to their surroundings rather than isolated from them. The new Blanca is built around the idea of a light filled urban refuge, a place where travelers and locals can share the same spaces and where the boundaries between hotel and neighborhood become deliberately fluid. There is no sense of excessive formality here. Instead, guests are encouraged to settle in, linger, work, read or simply take a breath before heading back into the city. The hotel also follows Orso Hotels’ more responsible hospitality commitments, including local sourcing, a Green Key certified approach, zero plastic and food waste reduction.

A Poetic Interior by Mariette Sans Rival

The design is the heart of Blanca. Conceived by French designer Mariette Sans Rival, who trained at the École des Beaux Arts in Paris before working as a painter and costume designer for film and opera, the interiors draw on the luminous, playful spirit of the French New Wave. Rather than relying on predictable Parisian decoration, Sans Rival creates an atmosphere that feels contemporary, artistic and distinctly personal. Natural materials are combined with reflective surfaces and original artworks created specifically for the hotel. Light becomes a material in its own right, bouncing across mirrors and warm textures and giving the interiors an almost cinematic quality. The artistic dimension continues inside the guestrooms, where hand painted works by Sans Rival extend across the headboards. The effect is intimate rather than theatrical, with each room conceived as a quiet refuge after a day spent exploring Paris. The overall palette remains warm and sun drenched, softened by tactile materials and gentle lines.

Rooms Designed as Urban Retreats

At Blanca, guestrooms are deliberately cocooning. The design favors soft lines, warm materials and sunny tones, creating a sense of calm that contrasts beautifully with the energy of Paris outside. Depending on the category, rooms can overlook the street or garden, while selected accommodations offer balconies, private terraces or access to a private garden. The room collection includes Classic Rooms with either a queen or king size bed, alongside larger configurations designed for longer stays or families. Certain rooms can accommodate up to four guests, while some feature generous private terraces. Bathrooms continue the hotel’s contemporary approach, with options including showers or bathtubs, heated bathroom floors and, in selected rooms, a two person shower with light therapy. Details have been carefully considered for a modern city stay, from Nespresso coffee machines and Lomi coffee to Dammann tea, filtered water, Chromecast televisions, Bluetooth connectivity, bathrobes and slippers. The result is understated comfort rather than unnecessary excess, allowing the character of the design to remain at the forefront.

A Gourmet Morning and Parisian Living

Blanca does not position itself around a formal destination restaurant. Instead, the culinary experience begins with a generous breakfast built around carefully selected seasonal products, designed to be enjoyed slowly before the city calls. It is a fitting expression of the hotel’s philosophy: simple pleasures, thoughtfully chosen. The living spaces are equally important to the experience. After breakfast, the hotel’s lounge transforms into a bright coworking environment, available free of charge to guests and also open to visitors who order a drink. It is an appealing alternative to the traditional hotel lobby, encouraging guests to spend time in the property rather than simply passing through it. For those who prefer to dine privately, Blanca also offers gourmet meal delivery, following the same convivial philosophy found across the Orso Hotels collection.

Sauna, Slow Moments and Local Living

Wellness at Blanca is deliberately intimate. Rather than a large spa complex, the hotel offers a private sauna designed as a small sanctuary in the heart of Paris. The space is finished in warm red terrazzo, creating a cocooning contrast to the bright interiors elsewhere in the hotel. Sessions are available by reservation, offering a simple ritual after a long day walking the city. Beyond the sauna, the hotel’s greatest wellness amenity may simply be its atmosphere. Guests can retreat to their rooms, settle into the living spaces, work over coffee or ask the team for recommendations on the neighborhood. The concierge philosophy is intentionally local, with the team sharing their favorite addresses and helping visitors discover Paris beyond the obvious landmarks. Blanca’s location makes this particularly easy. From Batignolles’ cafés and markets to its parks and village like streets, the neighborhood invites guests to trade the traditional Paris checklist for a more intimate experience of the city.

A New Parisian Address with a Softer Rhythm

Hôtel Blanca captures a version of Paris that feels increasingly precious: personal, artistic, residential and quietly elegant. Its interiors glow with the warmth of the French New Wave, its guestrooms feel like private urban refuges, and its location places one of the city’s most charming neighborhoods directly outside the door. For travelers looking for a boutique hotel in Paris that feels less like a conventional hotel and more like a beautifully designed local address, Blanca offers an invitation to slow down, look closer and experience the city from within its everyday rhythm.

We love Hôtel Blanca, Orso Hotels for:

– Reopening in 2026, a new chapter for the former Hôtel Gaston, now reimagined as Hôtel Blanca by Orso Hotels
– Prime location in Paris’s 17th arrondissement, opposite the Promenade Pereire and close to Batignolles
– Sunny, poetic interiors by designer Mariette Sans Rival, inspired by the French New Wave
– Hand painted artworks, natural materials and warm tones creating an intimate Parisian atmosphere
– Seasonal gourmet breakfast, a bright coworking lounge and a local approach to hospitality
– Intimate red terrazzo sauna offering a quiet wellness escape in the heart of Paris