Long Lane - New Hotel in London, United Kingdom

A countryside setting designed for modern escape

Located in West Sussex near Midhurst, within the vast greenery of the South Downs National Park, Long Lane unfolds across a 55-acre estate centered around the historic Dunford House. The environment is deliberately immersive, where woodland trails, open fields, and restored heritage architecture create a sense of complete separation from urban life. Despite its seclusion, the estate remains remarkably accessible, positioned just about an hour from London, making it a rare hybrid between retreat and city escape.

A new opening shaped by a philosophy of intentional living

Set to open in Summer 2026, Long Lane is conceived as both a private members’ club and a wellness-focused hotel, redefining what contemporary hospitality can be. Founded by entrepreneurs Harrison Hide and Louie Blake, the project responds to a growing cultural shift away from alcohol-driven social spaces toward environments centered on clarity, health, and human connection. The guiding philosophy is simple yet radical: to build a place where wellbeing is not an add-on, but the foundation of daily life.

Architecture rooted in nature and heritage

The estate combines the historic structure of Dunford House with newly designed woodland cabins and contemporary wellness buildings. Rather than imposing itself on the landscape, the architecture follows the natural contours of the site, creating a village-like environment immersed in greenery. Materials are chosen for their simplicity and tactility, reinforcing a connection to nature and seasonal change. The result is an atmosphere that feels residential, restorative, and deeply embedded in its surroundings.

30 rooms and forest cabins designed for restoration

Long Lane will feature around 30 accommodations, including rooms within the main house and private forest cabins scattered across the grounds. Each space is designed with a focus on rest and recovery, integrating wellness-led technology such as sleep-enhancing systems, air purification, and circadian lighting principles. Interiors are intentionally minimal yet warm, removing traditional hotel distractions in favor of clarity, calm, and sensory balance.

A new definition of wellness and performance living

Wellness at Long Lane extends far beyond traditional spa culture. The estate is designed as a full ecosystem of physical and mental optimization, combining advanced recovery treatments, movement spaces, and nature-based therapies. Facilities include a high-performance gym environment, cryotherapy, hyperbaric oxygen therapy, forest bathing areas, natural swimming pools, and outdoor training trails. The experience is structured around the idea of longevity and human potential rather than simple relaxation.

Precision nutrition and alcohol-free dining

Food and beverage at Long Lane are entirely alcohol-free and deeply personalized. The culinary concept centers on a precision nutrition restaurant, where dietary plans are informed by biometric data and tailored to individual needs. Seasonal produce, regenerative farming, and on-site gardens shape a cuisine designed to support health and performance. Alongside this, an herbal distillery and functional drinks program replace traditional bar culture with a focus on wellbeing and restoration.

A new social model built on community and purpose

Beyond wellness, Long Lane is fundamentally about connection. The project rethinks the idea of a members’ club by prioritizing shared values over exclusivity, creating a community built around intentional living rather than status. Spaces for conversation, co-working, movement, and reflection are integrated throughout the estate, encouraging interaction in a way that feels organic rather than curated. This balance between solitude and social life defines the emotional core of the experience.

A new blueprint for rural hospitality

Long Lane positions itself as more than a hotel or club — it is an experiment in how people might live better. By merging hospitality, science-backed wellness, and nature immersion, it represents a shift in luxury travel toward deeper meaning and long-term wellbeing. In a landscape of traditional country retreats, it stands out as a forward-thinking interpretation of what rural hospitality can become in the next decade.

We love Long Lane for:

– Opening in Summer 2026 as a wellness-focused countryside club
– Set across a 55-acre estate in the South Downs National Park
– 30 rooms and forest cabins designed for restorative living
– Alcohol-free concept with precision nutrition dining
– Advanced wellness facilities including cryotherapy and biohacking therapies
– Strong focus on community, longevity, and intentional living