Masseria Furnirussi, Emblems Collection - New hotel in Puglia, Italy

An Authentic Retreat in Southern Puglia

Nestled in the peaceful countryside near Serrano, Masseria Furnirussi enjoys an exceptional location between olive groves, Mediterranean landscapes and the crystal-clear waters of the Adriatic Sea. Just 20 minutes from Otranto and the coastline, and around 30 minutes from Lecce, the property provides the perfect base for discovering the whitewashed villages, baroque architecture and pristine beaches that define Salento. Surrounded by thousands of organic fig trees, aromatic herbs and native botanical gardens, the estate offers a slower, more immersive way to experience southern Italy.

A New Chapter for Emblems Collection in Italy

Masseria Furnirussi joins Emblems Collection, Accor’s luxury brand dedicated to exceptional boutique hotels rooted in heritage, craftsmanship and a profound sense of place. Its opening forms part of a strategic partnership between Accor and AG Group, the Italian hospitality company founded by Andrea Girolami, whose shared vision is to transform remarkable Italian landmarks into intimate luxury destinations. The property is one of three prestigious Italian addresses joining the collection alongside Palazzo Sozzini Malavolti in Siena and Relais San Clemente in Umbria, further expanding Emblems Collection’s carefully curated portfolio of distinctive hotels where luxury is defined by authenticity, storytelling and local culture.

Traditional Salento Architecture Reimagined

Faithful to the architectural heritage of southern Puglia, the masseria has been thoughtfully reinterpreted using traditional white stone, clean contemporary lines and natural materials that blend seamlessly into the surrounding landscape. Fruit trees, wild herbs, Mediterranean gardens and quiet courtyards create a peaceful atmosphere where architecture and nature exist in perfect harmony. Throughout the property, handcrafted details, local craftsmanship and understated interiors celebrate the beauty of simplicity, embracing Emblems Collection’s philosophy of intimate luxury deeply connected to its destination.

Sixty Elegant Suites Surrounded by Fig Orchards

The hotel features 60 spacious suites, the majority of which include private plunge pools and secluded patios overlooking the orchards. Designed to create a strong connection with the outdoors, each suite combines contemporary comfort with warm natural textures, generous indoor-outdoor living spaces and refined Mediterranean aesthetics. Every accommodation has been conceived as a private sanctuary immersed in the tranquility of Salento’s countryside.

Organic Cuisine Inspired by the Land

Dining celebrates the rich agricultural traditions of Puglia through seasonal, organic ingredients sourced from the estate and surrounding region. The restaurant showcases authentic Salento cuisine prepared with locally grown produce, while the elegant bar offers relaxed aperitivo moments inspired by the Mediterranean lifestyle. Every culinary experience reflects the property’s philosophy of sustainability, simplicity and respect for local producers.

Wellness in Harmony with Nature

Designed as a place of reconnection, the wellness offering includes a full-service spa, fitness center and a spectacular lagoon-style swimming pool surrounded by lush gardens. Inspired by the slow rhythms of the Mediterranean, the spa combines holistic rituals with the peaceful atmosphere of the surrounding orchards, creating a sanctuary where wellbeing unfolds naturally alongside nature.

One of Puglia’s Most Anticipated Boutique Openings

Blending authentic Salento architecture, organic landscapes and the refined philosophy of Emblems Collection, Masseria Furnirussi promises to become one of the most distinctive luxury hotels in southern Italy. More than a countryside retreat, it offers an immersive journey into the soul of Puglia, where timeless traditions, contemporary comfort and nature come together in perfect harmony.

We love Masseria Furnirussi, Emblems Collection for:

– Opening in 2027 as part of Accor’s prestigious Emblems Collection
– 60 elegant suites, most featuring private plunge pools and patios
– Traditional Salento architecture reimagined with contemporary design
– Organic farm-to-table cuisine celebrating authentic Puglian flavors
– Full-service spa, lagoon pool and immersive wellness experiences
– Peaceful countryside setting just minutes from Otranto and Lecce