Principessa Forte dei Marmi - New Hotel in Tuscany, Italy

A Prime Address in the Heart of Forte dei Marmi

Located in the center of Forte dei Marmi, one of Italy’s most beloved seaside destinations, Principessa Forte dei Marmi places guests at the heart of the Riviera’s elegant lifestyle. Just a short stroll from the beach and some of the town’s most iconic landmarks, including the legendary La Capannina and the historic Bagno Costanza, the hotel offers an ideal base from which to experience the refined rhythm of coastal Tuscany. Forte dei Marmi has long attracted artists, entrepreneurs, aristocrats and international travelers drawn by its unique blend of sophistication and authenticity. Here, days unfold between bicycle rides along tree-lined avenues, leisurely lunches by the sea and evenings spent wandering through chic boutiques and lively piazzas. Principessa captures this atmosphere perfectly, offering a more intimate and contemporary interpretation of the traditional Italian summer retreat.

A Contemporary Vision of Versilian Hospitality

Opened in 2026 as part of Marriott Bonvoy’s Autograph Collection, Principessa Forte dei Marmi introduces a fresh perspective on luxury hospitality along the Tuscan coast. Rather than embracing grand scale, the hotel focuses on intimacy, personalization and a strong sense of place. The concept was developed around the idea of slow living, encouraging guests to reconnect with the pleasures that have defined Forte dei Marmi for generations. Every detail celebrates the local lifestyle, from leisurely mornings on private terraces to long dinners that stretch late into the evening. As General Manager Laura Zanoli explains, the hotel combines the global spirit of Autograph Collection with the cultural authenticity of Versilia, creating an experience that feels both internationally sophisticated and deeply rooted in its destination.

Yacht-Inspired Architecture and Sculptural Design

One of the most distinctive aspects of Principessa Forte dei Marmi is its remarkable architectural identity. Inspired by the sleek lines and fluid elegance of luxury yachts, the building appears almost as if it were sailing toward the Mediterranean horizon. The architecture establishes a continuous dialogue between sea and mountains, with expansive openings, curved volumes and generous terraces designed to maximize natural light and panoramic views. The result is both contemporary and timeless, reflecting the effortless glamour associated with the Italian Riviera. Inside, the design palette draws inspiration from the surrounding landscape. Warm sandy hues, natural stone, textured woods and handcrafted finishes evoke the beaches, dunes and maritime atmosphere of Versilia. Every material has been carefully selected to create a refined yet relaxed environment where elegance never feels excessive. The interiors celebrate Italian craftsmanship while maintaining a distinctly modern sensibility.

Thirty-Six Rooms and Suites Designed for Indoor-Outdoor Living

With just 36 rooms and suites, Principessa Forte dei Marmi offers a highly personalized guest experience. Every accommodation features a private terrace, creating a seamless connection between interior comfort and the beauty of the surrounding landscape. The rooms are designed as serene sanctuaries, combining sophisticated contemporary furnishings with a soft palette inspired by the natural colors of the Tuscan coast. Organic textures, bespoke details and carefully curated materials create spaces that feel simultaneously luxurious and welcoming. Large windows allow natural light to flood the interiors throughout the day, while the private outdoor spaces invite guests to embrace the region’s famously relaxed lifestyle. Whether enjoying breakfast beneath the morning sun or a quiet aperitivo at sunset, each terrace becomes an extension of the living experience.

MARIAS: A Culinary Destination Led by Jason Atherton

At the heart of the hotel’s social and gastronomic life lies MARIAS, a destination restaurant that is already attracting attention well beyond hotel guests. The culinary concept is led by acclaimed British chef Jason Atherton in collaboration with Executive Chef Giorgio Cicero. Together, they have created a menu that celebrates seasonal ingredients, local producers and Mediterranean traditions while incorporating subtle international influences. The atmosphere is elegant yet approachable, reflecting the relaxed sophistication of Forte dei Marmi itself. More than simply a hotel restaurant, MARIAS has been conceived as a gathering place for both travelers and locals, fostering a genuine connection between the property and the surrounding community. Each dish tells a story of Tuscany while embracing a contemporary global perspective, creating a dining experience that feels both familiar and exciting.

Wellness, Lifestyle and the Spirit of Slow Living

Principessa Forte dei Marmi embraces wellness through a holistic interpretation of the Riviera lifestyle rather than through excess. The hotel’s greatest luxury is perhaps its invitation to slow down. Guests are encouraged to explore the town by bicycle, spend leisurely days at nearby beach clubs or simply enjoy the calm atmosphere of the property itself. The intimate scale of the hotel allows for highly personalized service, ensuring that every stay feels effortless and tailored. Beyond the hotel, the surrounding region offers endless opportunities for discovery. From the beaches of Versilia to the art galleries of nearby Pietrasanta, guests can immerse themselves in a destination where culture, nature and craftsmanship coexist beautifully. The property also celebrates local creativity through collaborations with artisans and makers from the region, further strengthening its connection to the cultural heritage of Tuscany.

A Contemporary Love Letter to the Tuscan Riviera

Principessa Forte dei Marmi is more than a new luxury hotel. It is a contemporary interpretation of everything that has made Forte dei Marmi one of Italy’s most desirable destinations for decades. Combining yacht-inspired architecture, exceptional gastronomy and a deep respect for local culture, it offers travelers a sophisticated yet authentic way to experience the Tuscan coast. For those seeking understated luxury, elegant design and the timeless charm of the Italian Riviera, Principessa Forte dei Marmi is poised to become one of the season’s most coveted addresses.

We love Principessa Forte dei Marmi for:

– Opening in 2026 in the heart of Forte dei Marmi, Tuscany
– 36 rooms and suites, each featuring a private terrace
– Yacht-inspired architecture with contemporary Italian interiors
– Warm natural materials and handcrafted details inspired by Versilia’s coastline
– MARIAS restaurant by Jason Atherton and Executive Chef Giorgio Cicero
– Slow-living philosophy with bicycles, beach culture and authentic local experiences