Rosewood Rome - New Hotel in Rome, Italy

In the Heart of Rome’s Most Legendary Street

Overlooking the illustrious Via Veneto, made world‑famous by Federico Fellini’s La Dolce Vita, Rosewood Rome occupies the former headquarters of the Banca Nazionale del Lavoro (BNL), a historic complex of three early 20th‑century buildings. This prestigious address places guests within steps of Rome’s grand boulevards, elegant cafés, and a constellation of cultural treasures, marrying urban sophistication with a sense of historic gravitas.

Heritage Reimagined

The hotel’s transformation honors the grandeur of its origins while inviting contemporary interpretation. The centerpiece of the project is the re‑imagined BNL headquarters, originally designed by Marcello Piacentini, one of Italy’s most celebrated 20th‑century architects. Under Rosewood’s A Sense of Place philosophy, the interiors will fuse classical architectural elements with modern comforts and refined Italian craftsmanship, creating spaces that feel both timeless and inviting — a tribute to the Eternal City’s relaxed elegance and the art of dolce far niente.

Accommodations Reflecting Roman Sophistication

Upon opening, Rosewood Rome will offer 157 tastefully appointed accommodations, including around 44 suites. Each room is designed to evoke a sense of refined comfort, combining contemporary amenities with classic Roman character. Thoughtful touches and spacious layouts will ensure that every stay feels personal, serene, and deeply connected to its locale.

Dining Experiences with Italian Flair

The culinary experience at Rosewood Rome will be as diverse and captivating as the city itself. Guests will enjoy a curated selection of dining venues, including a modern Italian bistro, a lobby bar and café, and a rooftop bar with panoramic views over Rome’s skyline. Each space will marry local flavors with global sensibilities, delivering both convivial and refined dining moments that reflect Italy’s rich gastronomic heritage.

Wellness & Sanctuary Above and Below

One of the property’s most remarkable features is its dedication to wellness and rejuvenation. Within the original bank vault, a subterranean space will be reinvented as a modern Roman Bathhouse experience, evoking ancient traditions of serenity and ritual. On the rooftop, Sense®, A Rosewood Spa will offer four bespoke treatment rooms, a wellness terrace with a reflecting pool, and a state‑of‑the‑art fitness center overlooking the city. These thoughtful elements create a restorative escape that complements the hotel’s cosmopolitan energy.

Gathering, Celebration, and Events

Rosewood Rome will also encompass elegant event spaces, including three meeting rooms and a grand ballroom, thoughtfully designed for celebrations, cultural gatherings, and bespoke private events. These settings combine classic architectural details with modern functionality, making them ideal for both business and social occasions.

A New Benchmark for Ultra‑Luxury in Italy

More than a hotel, Rosewood Rome promises to be a luminous new destination — a place where Roman heritage and contemporary hospitality coalesce in perfect harmony. From its historic setting to its world‑class amenities and thoughtful design narrative, the property will stand as a testament to the Eternal City’s enduring allure and Rosewood’s vision of place‑focused luxury.

We love Rosewood Rome for:

– Opening in April 2026 in the heart of Rome
– Historic transformation of the former BNL headquarters on iconic Via Veneto
– 157 elegant accommodations, including 44 suites
– Three refined dining venues with Italian flair
– Roman Bathhouse & Sense Spa with rooftop wellness terrace
– Classic architecture reimagined with contemporary luxury