The Best New Hotels

Nikki Beach Marrakech - New Hotel in Morocco
Golden light slipping across palm groves, Atlas Mountains glowing pink at sunset, floating beds drifting above turquoise pools and music echoing softly through perfumed gardens — opening in 2028 on Marrakech’s coveted Route de l’Ourika, Nikki Beach Resort & Spa Marrakech promises to redefine luxury lifestyle hospitality in Morocco through a vibrant fusion of contemporary design, wellness culture and the unmistakable energy of the Nikki Beach universe.

Virgin Limited Edition Marrakech - New Hotel in Morocco
Just beyond the vibrant pulse of Marrakech, Virgin Limited Edition Marrakech is set to open in 2027 as a deeply immersive retreat, where Berber heritage, organic landscapes, and refined design converge in a soulful, slow-living sanctuary shaped by the rhythms of the land.

Palais Jamaï - New Hotel in Fes, Morocco
Overlooking the timeless labyrinth of Fès, Palais Jamaï Fès prepares its long-awaited return, unveiling a new chapter where imperial heritage, refined gastronomy, and contemporary luxury converge in one of North Africa’s most storied addresses.

Palais Beit Al Noor - New Hotel in Marrakech, Morocco
In the quiet, lesser-known corners of Marrakech’s historic medina, Palais Beit Al Noor emerges as a soulful hideaway where Moroccan heritage meets Lebanese elegance, offering a deeply personal and sensorial retreat far from the city’s vibrant chaos.

Kasbah D’If - New Hotel in Agafay, Morocco
At the gateway to the Agafay Desert, where endless mineral landscapes meet the snow capped Atlas Mountains, Kasbah D’If emerges as a new five star retreat in Morocco, blending Berber architecture, contemporary design, and refined hospitality into a deeply immersive desert sanctuary designed for travelers seeking silence, beauty, and emotional escape.