Experimental Roma - New Hotel in Rome, Italy

A legendary address on Via Veneto

Set along the mythical Via Veneto, a street forever associated with Rome’s golden age of cinema and glamour, the hotel occupies one of the city’s most storied locations. This is where the echoes of La Dolce Vita still seem to linger, where café terraces hum with quiet elegance and where Rome reveals its most theatrical self. Just moments from Villa Borghese and the Spanish Steps, the setting is both central and evocative, offering guests a front-row seat to the city’s timeless spectacle. The atmosphere is unmistakably Roman, layered, vibrant, and steeped in a beauty that feels almost surreal.

A new chapter in the Experimental story

With Experimental Roma, the Experimental Group brings its signature spirit to Italy’s capital, marking a highly anticipated debut in one of Europe’s most iconic cities. Known for its ability to reinterpret hospitality through a creative and lifestyle-driven approach, the group infuses this new address with a sense of narrative and emotion. The concept is clear: to reimagine the dolce vita for a new generation of travelers, blending heritage with a bold, contemporary energy. The hotel is not merely a place to stay, but a stage upon which Rome’s enduring allure is both celebrated and reinvented.

A design vision by Rodolphe Parente

The interiors, imagined by Rodolphe Parente, unfold like a cinematic sequence, where each space tells its own story. Drawing inspiration from Rome’s architectural grandeur and its layered history, the design juxtaposes classical references with striking modern elements. Rich textures, sculptural forms, and a palette that oscillates between warm earth tones and bold accents create an atmosphere that feels both dramatic and inviting. The result is a visual language that captures the essence of Rome, opulent yet raw, timeless yet daringly current.

Rooms and suites with a sensual Roman soul

The hotel features 82 rooms and suites, each conceived as an intimate retreat infused with character and depth. Interiors echo the building’s cinematic narrative, blending refined materials with unexpected details that evoke both nostalgia and modernity. Soft lighting, tactile fabrics, and carefully curated furnishings create a sense of warmth and sensuality, while views over the city or internal spaces offer moments of quiet contrast to Rome’s vibrant energy. The rooms are designed not just for comfort, but for atmosphere, inviting guests to fully inhabit the spirit of the place.

A vibrant culinary and social scene

True to the Experimental Group’s DNA, the hotel’s food and beverage offering promises to be a destination in its own right. Expect a lively restaurant concept that celebrates Italian flavors through a contemporary, creative lens, alongside a bar that channels the group’s renowned cocktail expertise. The ambiance is designed to evolve throughout the day, from relaxed mornings to animated evenings, where locals and travelers mingle in a setting that feels effortlessly chic. This is where Rome’s social life meets Experimental’s signature flair, creating a dynamic and immersive experience.

A rooftop escape above the Eternal City

One of the hotel’s most striking features is its spectacular rooftop, offering panoramic views over Rome’s iconic skyline. Here, a suspended swimming pool adds a sense of drama and exclusivity, redefining the concept of urban leisure. The rooftop becomes a destination in itself, a place to unwind under the Roman sky, sip cocktails at sunset, and take in the city from a new perspective. It is a space where architecture, atmosphere, and emotion converge, creating unforgettable moments high above the bustling streets below.

A new icon for contemporary Rome

Experimental Roma captures the paradox of the city itself, a place where ruins and reinvention coexist, where history is ever-present yet constantly reinterpreted. This new opening invites travelers to experience Rome not as a postcard, but as a living, breathing narrative, rich in contrasts and sensations. With its bold design, vibrant energy, and unmistakable sense of place, the hotel is set to become one of the most exciting luxury destinations in Italy.

We love Experimental Roma for:

– Opening in Summer 2026
– 82 rooms and suites with interiors by Rodolphe Parente
– A prime location on the iconic Via Veneto
– Cinematic design blending Roman grandeur with contemporary flair
– A vibrant restaurant and cocktail bar by the Experimental Group
– A spectacular rooftop with a suspended swimming pool and panoramic views