La Réserve Firenze - New Hotel in Florence, Italy

A Confidential Address in Florence’s Most Authentic Quarter

Nestled in the Oltrarno district, arguably the most authentic and artistic side of Florence, La Réserve Firenze is set within a historic palazzo just minutes from the city’s cultural landmarks. Located on Via Santo Spirito, the property sits within walking distance of the Ponte Vecchio, the Palazzo Pitti, and the Uffizi Gallery. Yet what defines its location is not proximity, but atmosphere. Here, Florence feels quieter, more local, almost secret, where artisan workshops, muted light, and slow rhythms replace the intensity of the historic center. It is a Florence experienced from within.

The First Italian Address of Michel Reybier Hospitality

With La Réserve Firenze, Michel Reybier Hospitality marks its first opening in Italy, extending a collection already established in Paris, Geneva, Ramatuelle, and Zurich. Faithful to its philosophy, the group once again avoids the traditional hotel model. Instead, it creates a private, residential experience rooted in discretion, emotional connection, and a deep respect for the destination. This project also reflects a collaboration with Olivia and Grégory Marciano, who acquired the palazzo in 2022 and initiated its meticulous restoration. More than an opening, La Réserve Firenze represents a strategic and cultural expansion, bringing the brand’s signature “home away from home” concept into the heart of Tuscany.

A 15th-Century Palazzo Reimagined

Set within a 15th-century noble residence, the project is defined by a careful restoration that preserves the architectural integrity of the building. Original volumes, historic materials, and Renaissance details are not only protected, but elevated through a contemporary lens. The interiors are entrusted to the renowned design duo Gilles & Boissier, whose work creates a refined dialogue between past and present. Frescoes, high ceilings, and noble textures coexist with a restrained, elegant aesthetic. The result is not decorative excess, but a form of silent luxury, where history becomes part of the experience rather than a backdrop.

Six Apartments, Designed as Private Florentine Residences

La Réserve Firenze deliberately breaks away from the traditional hotel format. The palazzo will host only six exclusive apartments, ranging from one to three bedrooms, each conceived as a fully independent residence. Each apartment includes a kitchen, dining area, and spacious living rooms, allowing guests to inhabit Florence at their own pace. The design emphasizes volume, light, and authenticity, with architectural details inherited from the Renaissance combined with refined contemporary furnishings. This ultra-limited capacity reinforces the project’s essence: privacy, exclusivity, and the feeling of belonging to the city rather than visiting it.

A Culinary Experience That Feels Like Home

Rather than a traditional restaurant, La Réserve Firenze offers a highly personalized culinary approach. Guests can cook within their own apartment, enjoy curated grocery services, or experience in-residence dining tailored to their preferences. Partnerships with local institutions, including the iconic Florentine trattoria Camillo, allow for authentic Tuscan flavors to be delivered directly into the private space. For more elevated experiences, private chefs, including Michelin-starred profiles, can be invited to create bespoke dinners, while even a traditional Italian “nonna” may step in to prepare handmade pasta. This approach transforms dining into an intimate, lived experience rather than a formal ritual.

A Discreet Approach to Wellness and Lifestyle

Wellness at La Réserve Firenze follows a deliberately understated philosophy. Instead of a large spa, the property offers curated spaces including a fitness room, library, lounge, and a rooftop terrace overlooking the Florentine skyline. Experiences are designed around personalization, from private yoga sessions to bespoke massages arranged within the apartment. The focus is on flexibility and discretion, allowing each guest to shape their own rhythm of stay. Beyond the property, the concierge unlocks privileged access to Florence, from private museum visits to cultural encounters usually inaccessible to the public, reinforcing the idea of a deeply immersive and insider experience.

A New Definition of Luxury in Florence

La Réserve Firenze does not seek to impress through scale or spectacle. Instead, it introduces a quieter, more refined definition of luxury, one rooted in space, time, and authenticity. Opening in 2026, this address signals a shift in Florence’s hospitality landscape, where exclusivity is measured not by grandeur, but by rarity and intimacy. In a city shaped by history, La Réserve offers something increasingly rare: the opportunity not just to visit Florence, but to inhabit it.

We love La Réserve Firenze for:

– Opening in March 2026, marking the first 1 Hotels property in Japan
– 211 rooms including 24 suites and three penthouses overlooking Tokyo’s skyline
– Biophilic design blending reclaimed wood, preserved moss, and natural stone
– Signature Mediterranean-inspired restaurant NiNi with Japanese influences
– Bamford Wellness Spa, indoor pool, and 24-hour fitness center
– Panoramic views of the Tokyo Tower and the Imperial Palace gardens from the 38th to 43rd floors